TOHEN
Fashion
Moodboarding
Planning
Location Scouting
Photography
Creative Direction
Editing
Sydney
2025
Social & Campaign Photography for Tohen
Summary
A refreshed and versatile image suite that elevated brand identity, strengthened product storytelling and supported both direct-to-consumer and wholesale growth.
Challenge
TOHEN needed to refresh her visual identity and better communicate her brand across both campaign and commercial touchpoints, including eCommerce and wholesale.
Solutions
We created a micro campaign to bring the brand moodboard to life through styled storytelling imagery, captured across two settings: a coastal location for tone and texture, and a studio environment for refined product and eCommerce execution. This was extended into a cohesive lookbook for gifting and wholesale.
